There are two hotels in Djang: the Hotel Windsor and, across the street, the Hotel Anti-Windsor.
~ Bruce Chatwin, The Songlines
The choice in this case is less clear than the choice my wife and I conceived on seeing one day that the retail space next to Super Donut was vacant. How could we fail to succeed, we thought, if we rented the spot and opened Super Duper Donut right next door? Who would settle for a merely super donut when he could have a super duper donut instead?